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Terms & Conditions
The Brand Lab Builder
We can’t wait to get started on your project! Ahead, we’ve mapped out all the deliverables for this project so you know what you’ll be receiving, a list of the brand assets that you’ll need to provide before we get started (see Client Responsibilities section), phases and the revision process so you can plan accordingly! This ensures every project is a major success from the start.
SERVICE DELIVERABLES:
Marketing Mastery Essentials
- Visionary Kick-off Strategy Call: Onboarding call (1)
- Marketing Strategy Consultation Calls: Up to 5 sessions.
Brand Maximizer
- Ultimate Brand Style Guide: Agency to create comprehensive brand guidelines, including:
- Logos:
- Horizontal, vertical, symbol/icon, (versions with/without), simplified versions; colored, black & white; show examples of how to use the logos, and how not to use the logos
- Color palette
- Typography
- Brand icons (up to 12)
- Social media post examples (3)
- Ad examples (3)*
- Stationary examples*
- Branded Merch mock-ups*
- Logos:
Up to 2 revision rounds for each section of the Ultimate Brand Style Guide.
*Print-ready files and layouts are available upon request for an à la carte upgrade.
Website Design:
- Fully-designed WordPress Website (up to 5 pages) with up to 2 revisions per page within the 3-month timeline.
- Website Creation Includes:
- Graphic Design
- Copywriting
- Development
- Graphic Design
Home Page Video Upload (Optional): Creation of a 30-second hero or footer video using stock videos or brand-provided footage that loops.
Targeted SEO Research
- SEO 101 Guide: a pdf that maps out all the essentials for boosting your SEO
- Comprehensive Keyword Report: Industry-customized research for up to 2 keywords.
- Hashtag Research: A spreadsheet based on your industry and audience that maps out ideal hashtags for your social media efforts (up to 100 hashtags).
Google-Friendly SEO-Optimized Blog Posts (3)
- Content: 750-word blog posts researched and written based on discussions of your brand’s SEO goals.
- Branded Featured Graphic: Custom graphic for each blog post.
- Upload: Posts will be uploaded to your website.
Social Media Accelerator
- Professional Business Page Creation or Update on one of the following platforms of your choice: Linkedin, Instagram, or Facebook.
- Profile picture set-up
- Banner design
- Brand profile information uploaded onto pages
- 3-months of Social Media Graphics:
- Graphic design: 8 static post graphics per month, totaling 24 graphics.
- Caption writing: 24 captions total.
Note: At this time we do not create video content for social media. Static social media graphics only.
PRE-PROJECT CONSULTATION
Agency shall provide Client with one Pre-Project consultation.
The Parties shall agree on an acceptable date and time for conducting the pre-project consultation via Zoom. This consultation may be scheduled no later than 10 business days from the day the client sends through first payment and agrees to the terms and conditions.
COST
The total cost of all services Agency agrees to provide to Client on a monthly basis for the Brand Lab Builder (the “Total Cost”). Total Cost is inclusive of Agency’s Services, any setup time, and out-of-pocket costs, administrative fees, assistance, and subcontractor costs.
Monthly Cost: $3,800 per month, for 3 months.
Total Cost: $11,400.
CLIENT RESPONSIBILITIES
In order for the Agency to get started, the client must provide all of brand assets within 7-days of the project start date.*
This includes, but is not limited to, the following:
- Complete the Visionary Questionnaire (provided via email once you sign up!)
- Brand Guidelines
- All logo files
- Brand Colors
- Brand Fonts
- Brand Graphics
- Photo Assets (including leadership headshots, if applicable)
- Video Assets
- Full Admin Access to Social Media Platforms: Facebook, Instagram, Linkedin
- Admin Access to web domain URL & SSL certificate
- Share Any Brand Requirements Up Front
- Share Any Rules & Regulations Up Front
*The official project start date is the date of the Visionary Kick-Off Call. The Visionary Advantages team cannot commence work until all brand assets are received and access is granted across all necessary platforms.
Processes, Revisions & Timelines
To help you track where we are in your project and know what’s expected when, here’s a phase-by-phase breakdown of the Brand Lab Builder experience. This structure keeps everything on track so we can create magic without delay!
Phase Completion Process: Each phase is broken down to ensure we’re all on the same page and remain within our project’s goal timeline. Once a phase is complete, the projects within that phase and revision rounds are considered approved and completed. However, if change requests are made after they have already been approved and considered complete, the new revisions will be charged at our $125 hourly rate.
PHASE 1: Strategy & Setup (Weeks 1–2)
Estimated Timeline: Weeks 1–2
Focus: Brand Alignment
What Happens:
- Visionary Kick-off Call (Up to 90 minutes)
- Client submits brand assets, questionnaire, and access credentials (see Client Responsibilities)
- SEO 101 Guide shared
- SEO & hashtag research begins: research based on brand’s approved direction given on Visionary Kick-off Call
- Once we have all your assets ready to go: we’ll start designing your logo!
- Logo Review Call
- Visionary Kick-off Call (Up to 90 minutes)
Client Deadlines:
- Submit all brand assets within 7 days of the Kick-off Call
- Confirm keyword focus for SEO report on Kick-off Call
- Submit logo revision requests within 3 business days of receiving the designs
PHASE 2: Brand Identity Design (Weeks 2–6)
Estimated Timeline: Weeks 2–6
Focus: Crafting your signature look.
What Happens:
- Using our strategic planning, our team will create the first draft of your Ultimate Brand Style Guide
- Logos, colors, typography, icons, social media examples, ad examples, merch mock-ups
- Logos, colors, typography, icons, social media examples, ad examples, merch mock-ups
- Up to 2 revision rounds for each brand guide section
- Final Brand Guide delivered for approval
- Social media design direction locked in
Client Deadlines:
- Provide feedback within 3 business days of each brand guide draft
- Approve brand guide before website design begins
- Social media special requests must be communicated before we can start creating captions and designing posts.
PHASE 3: Website Design & Development (Weeks 5–11)
Estimated Timeline: Weeks 5–10
Focus: Design & DevelopmentWhat Happens:
- Home Page Design → up to 2 revision rounds
- We need a confirmed home page design approval before moving into design for the other webpages, so it’s critical we get this page revised and approved in a timely manner!
- Other Page Designs (4) → up to 2 revision rounds per page
- Website Development begins upon approval.*
- Website Revision Process: up to 2 revision rounds per page
Client Deadlines:
- Approve each phase to avoid delays
- Submit feedback within 3 business days of each milestone
*Once a page is approved for development, only minor updates—like text edits or photo swaps—can be made. Major design changes beyond text edits or photo swaps require a separate scope of work.
What Goes Beyond a Text Edit or Photo Swap?
Once a design is approved and moves into the next phase, we consider that version final (with the exception of text edits and photo swaps on webpage designs when it is in the development stage).If you need larger updates down the road—like new mockups, original artwork from our team, major color adjustments that impact the full page, or adding brand-new sections—those requests are considered a fresh design phase and will be scoped accordingly at our $125 hourly or a project-based rate.
PHASE 4: Social Media + SEO Blog Content (Weeks 8–12)
Timeline: Weeks 8–12
Focus: Building your brand’s content base
What Happens:
- Social media business page creation or update one of the following platforms of your choice: Linkedin, Facebook or Instagram
- 24 custom graphics + captions (2 revision rounds)
- SEO blog post creation & one branded photo for each blog (3 posts, 750 words each, uploaded)
- Website launch or continued web hosting option
Client Deadlines:
- Provide social media graphics/caption feedback within 3 business days
- Provide blog post feedback/approvals within 3 business days.
- Approve final website to go live or opt into Visionary Managed Hosting within 30 days
Website Launch Timeline
You have 30 calendar days to launch once we reach the end of the 3-month project. If you’re not ready to launch and want to delay it, you may continue to remain on our Visionary Managed Hosting plan for $154 per month. This will automatically be charged to your credit card, unless you opt to move your website to another hosting platform. If you opt to move to another platform, we will help you do so within this 30-day timeframe. The launch will then be considered client-led and Visionary Advantages is no longer responsible for launching the website within this project’s scope.
If you need help launching at a later time, we are always here to help! For delayed launches, we offer ongoing support plans and hourly assistance projects.
LATE REVISION REQUESTS
To keep everything on track, it’s important to submit revision requests by the agreed upon deadline for each phase.
Revisions received after the deadline will incur an additional fee of $100 for every 5 business days past the deadline. This helps us keep the project moving efficiently! For example, if your revision request is due by October 10th and we don’t receive feedback until October 15th, a $100 fee would be applied. If revisions are received after October 20th, the fee would increase to $200. Fees for late revisions will be automatically charged to the credit card on file.
Late revisions may also impact the overall project timeline.
REVISION LIMITS AND ADDITIONAL FEES
Each design phase includes up to 2 revision rounds. Should additional revisions be needed beyond the included rounds, or if requests are submitted after the approval deadline, they will be billed at $125 per hour. This helps us maintain a focused workflow that allows us to deliver the project on time.
Revision rounds do not roll over at any time.
Once a deliverable has been approved and confirmed by the brand, that part of the project is considered complete. Reopening for revisions and adjustments after being approved is considered a new scope of work.
Examples:
- If your logo is approved and we begin the next design stage of your brand guide, revisiting the logo later would be treated as a new project and billed at either our standard logo package rate or hourly—depending on the scope of the changes.
- If your homepage design is approved to move into development, any changes beyond text edits or photo swaps will be billed at our $125 hourly design rate or scoped as a separate project.
- If you approve an SEO-blog article headline/theme during our SEO strategy discussion and our team writes the article, we can make copywriting edits and adjustments. However, changing the entire topic or theme for a rewrite would be considered a new scope.
- Once your social media posts are approved, they’re considered completed. If your brand chooses to delay posting—especially for time-sensitive content like holiday promotions—we aren’t able to replace those posts retroactively. Any additional posts or revisions requested after approval will be treated as a new project scope and billed accordingly.
SEE FULL TERMS & CONDITIONS PAGE
For additional legal terms — including but not limited to our Force Majeure clause, Cancellation & Refund Policy, limitation of liability, and other important provisions — please refer to our full Terms & Conditions at visionaryadvantages.com/legal.