How Premium Brands Position Themselves Differently

Ever stare at your social feed and think, ‘What if this all just… vanished?’ We’ve all had that moment—and with good reason. The truth is, your social media followers are borrowed, not owned. Algorithms change. Platforms glitch. There are businesses that have...

How to Land the Perfect Influencer Partnership

Interview with Like Minded Collective Founder, Inbal Claudio, as she shares all things influencers, community, and how to land the perfect influencer + brand partnership.  Blaire Brown: Hi, everybody. I’m so excited because today I’m having a conversation...

The Power of Brand Partnerships

Interview with Top Shelf Mixology Founder, Brooke Fritz, as she shares her take. Note to Viewers: Brooke Fritz rebranded her business, Bashes by Brooke Brown, and is now known as Top Shelf Mixology, Bar & Mixology Consulting. When we mention...

Why You Should Invest in Brand Storytelling

What are 22 times more memorable than statistics and facts on their own? A story. This means if I were to tell you a story right now, you have more of a chance remembering whatever storyline I came up with rather than the staggering opening fact of this article....

The Beginner’s Guide to Branding Your Business

Overwhelmed with where to start for branding your business, or looking to give your branding a facelift? Here’s a guide with the best beginning steps to start building a successful small business brand aesthetic. Let’s face it: branding a business is a huge...