Business Building Hacks
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Movers & Shakers: Advice from Inspiring Women Business Owners
Happy Women’s History Month, y’all! Being an entrepreneur is no easy task. It takes courage to...
Marketing
How to Reach Your Audience with Content Creation
Let’s talk about the center of all marketing strategies: content creation. Whether you love content creation or it makes you cringe, there is no denying the fact that in today’s marketing world: content is king. There are so many factors that go into content creation...
4 Simple Timesaving Techniques for Content Creation
As an entrepreneur, every second of your day is precious. You’re hustling to get your business off the ground in full force with limited resources, and that incredibly important component is left there lingering, waiting to be put into action: marketing. I know, I...
How to Successfully Balance Social Media Planning With Your Day Job
Have you been thrown into a social media role recently and don’t know where to start? With the major economic turn of events, I’ve heard from so many friends and clients that they need to cut back on the budget somewhere at the workplace, so the social media role is...
How to Decide if Digital Marketing is Right for Your Business
Small budget? Here are key factors to look at when deciding on going the digital marketing route or sticking to local marketing tactics. At the beginning of the year, I accepted a meeting with a small business owner to discuss the climate of his brand’s marketing...
Small Business Owners
Movers & Shakers: Advice from Inspiring Women Business Owners
Happy Women’s History Month, y’all! Being an entrepreneur is no easy task. It takes courage to take this unconventional path, which (ha!) being a business owner there is no real outline of a “path”-- it’s a rollercoaster! Throw in a relentless energy and a rare inner...
The Best Books Every Entrepreneur Must Have on Their Shelf
Looking for an inspirational read? Motivation to keep pushing your business forward? I've created a list of some of my favorite books that put a spotlight on entrepreneur journeys, how to grow your business, and innovative ways of thinking that will get you fired up...
How to Land the Perfect Influencer Partnership
Interview with Like Minded Collective Founder, Inbal Claudio, as she shares all things influencers, community, and how to land the perfect influencer + brand partnership. Blaire Brown: Hi, everybody. I'm so excited because today I'm having a conversation with Inbal...
The Power of Brand Partnerships
Interview with Top Shelf Mixology Founder, Brooke Fritz, as she shares her take. Note to Viewers: Brooke Fritz rebranded her business, Bashes by Brooke Brown, and is now known as Top Shelf Mixology, Bar & Mixology Consulting. When we mention Bashes in the...
Branding
How to Schedule Your Social Media Content Seamlessly
Social media is necessary for every single business-- no matter what industry you’re in. It’s a free way to increase brand awareness and a direct connection with people that made a choice to follow your brand. This fact alone already says a lot about the potential for...
Why You Should Invest in Brand Storytelling
What are 22 times more memorable than statistics and facts on their own? A story. This means if I were to tell you a story right now, you have more of a chance remembering whatever storyline I came up with rather than the staggering opening fact of this article. You’d...
The Beginner’s Guide to Branding Your Business
Overwhelmed with where to start for branding your business, or looking to give your branding a facelift? Here’s a guide with the best beginning steps to start building a successful small business brand aesthetic. Let’s face it: branding a business is a huge...
The Ultimate Guide to Creating a Standout Mission Statement
You have this amazing business empire you’re going to build. The idea keeps you up at night, and wakes you early in the morning. You can’t move fast enough to get it off the ground! You meet someone and you want to tell them about it. A mission statement is the first...
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