Let’s be real—LinkedIn sometimes feels a little overwhelming. You know it’s the place for networking and business growth, but where do you even start? Are you supposed to just send a bunch of connection requests and hope for the best? (Spoiler: Nope!)
If you’ve ever thought, “How do I grow my LinkedIn presence and actually get results?”—you’re not alone. The great news? You don’t need thousands of connections or a fancy title to make LinkedIn work for you. What you do need is a simple, consistent social media strategy, smart networking, and content that connects with the right people.
By taking the right steps to increase visibility and attract the right audience, you can turn LinkedIn into a powerful tool for your brand. Here’s how to do exactly that.
How to Grow Your LinkedIn Following
The truth is LinkedIn success isn’t about collecting connections like baseball cards—it’s about building a network of people who actually care about what you bring to the table. If you’re ready to build a network that values you, then start here.
- Optimize Your Profile: A clear headline, compelling summary, and professional photo help people understand who you are and what you do—at a glance.
- Post Consistently: LinkedIn loves fresh content—and so does your audience. Share valuable insights, industry updates, or personal wins at least two or three times per week to stay visible.
- Engage with Others: LinkedIn isn’t just about what you post—it’s about conversations. Like, comment, and join discussions to build credibility and relationships in your industry.
- Connect with Purpose: Ditch the generic connection requests! Send personalized messages to potential clients, peers, and collaborators to grow your network.
- Join and Participate in Groups: LinkedIn groups are hidden gold mines for networking. Find groups relevant to your industry and actively engage to expand your reach.
Why Sharing Business Page Posts on Your Personal Page Matters
Here’s where many business owners go wrong: They post on their company page and expect engagement to roll in. If only it were that easy! If you’re only posting on your company page and waiting for the engagement floodgates to open… you might be waiting a while.
That’s because your personal LinkedIn profile has far more organic reach than your business page. LinkedIn prioritizes content from real people—so, when you reshare posts from your company page onto your personal profile, you instantly boost visibility.
More importantly, resharing adds a human touch. Even though LinkedIn has a business focus, people still want to connect with other people, not brands. When you add your own insights to a post, it makes your audience feel more connected to your brand.
Step-by-Step Guide: How to Reshare Facebook Posts Properly
- Find the post. Go to your LinkedIn business page and locate the post you want to share.
- Click “Share.” This allows you to post it directly to your personal profile.
- Add a personal caption. Don’t just hit share! Tell your audience why this post matters in a few sentences. For example: “Excited to share this latest blog post! If you’re looking to improve your LinkedIn strategy, these tips will help you boost engagement.”
- Tag relevant people. Mention clients, collaborators, or industry peers to encourage engagement.
- Use hashtags. Add two to five industry-specific hashtags to expand reach.
- Encourage engagement. End your post with a question or call to action to spark conversation. For example: “What’s your favorite LinkedIn tip? Drop it in the comments!”
Increasing LinkedIn Visibility
If you want to get your content in front of more people, these small tweaks will make a big difference:
- Use hashtags in posts. LinkedIn removes profile hashtags, but post hashtags still work. Use two to five relevant hashtags to increase discoverability.
- Tag strategically. Mentioning industry peers, collaborators, or clients can increase reach—but don’t overdo it!
- Engage in comments. The more conversations you spark, the more LinkedIn pushes your post. So don’t just post—comment on other people’s posts, too!
- Share thought leadership content. LinkedIn rewards original insights—share lessons learned, personal experiences, or industry trends.
- Use linkedin articles and newsletters. Long-form content helps establish credibility and keeps your content discoverable longer.
Boost Engagement with Proactive Networking & Content Strategies
Growing on LinkedIn entails more than just posting; it’s about actively engaging with your audience. Here’s how to make sure your posts actually get seen:
- Engage before you post. Like, comment, and interact with your network’s content before posting—this increases the chances they’ll engage with yours.
- Respond to every comment. Replying to comments keeps your post active and signals to LinkedIn that it’s worth showing to more people.
- Use polls and questions. Posts that invite participation (like polls, industry questions, or open-ended prompts) tend to get higher engagement.
- Repurpose high-performing content. Turn a popular blog post into a LinkedIn carousel or pull key insights for bite-sized social media content creation.
More Pro Tips to Maximize LinkedIn Reach & Engagement
Let’s make your LinkedIn presence impossible to ignore! Here are some expert-backed tips to help you get noticed:.
- Use rich media: Posts with images, videos, and PDFs get way more engagement than plain text.
- Post at peak times: The best times? Mornings (7-9 AM) and lunch hours (12-1 PM) are when people are more active.
- Send meaningful connection requests weekly: Aim for five to 10 personalized connection requests per week to grow your network steadily.
- Celebrate milestones and wins. People love authenticity. Share company anniversaries, achievements, and client success stories to build trust and engagement.
Start Growing Your LinkedIn Presence Today
Building a strong LinkedIn presence doesn’t have to be complicated. With the right approach, you can increase visibility, grow your audience, and make valuable connections—without spending hours online.
Start small: reshare posts, engage with your network, and show up consistently. Little by little, your presence will grow, and so will your opportunities. You don’t have to do it all at once, and you definitely don’t have to do it alone. At Visionary Advantages, we’re always here to help. Reach out today and let’s talk about branding and social media strategies that will work for you!
