You’ve put in the work—your Instagram is up, your branding is on point, and your content looks amazing. Now, let’s make sure the right people see it! If you’ve ever wondered about social media marketing and how to get more engagement, reach new audiences, and make your posts shine—you’re in the right place.
The best part? You don’t need a huge following or a big budget to make an impact. With a few simple tweaks, you can boost your visibility, connect with your audience, and build a thriving brand presence online. Let’s dive in!
Want More Eyes on Your Content? Try Instagram Stories
Sometimes a post is just too good to let it sit in your feed—so why not give it a second (or third) moment in the spotlight? That’s exactly what Instagram Stories can do!
Stories are a powerful social media strategy to keep your content in front of your audience. Unlike regular posts, Stories appear at the top of the app, making them one of the first things people see when they open Instagram. Since they disappear after 24 hours, they create a sense of urgency that encourages more engagement.
Pro Tip: Use Stories to tease upcoming content by sharing behind-the-scenes moments, sneak peeks, or countdown stickers. If you’re launching something new, repurpose existing images your audience already recognizes—just overlay a bold “Available Now” banner to grab attention.
Resharing an Instagram Post to Stories
Stories are a smart way to reshare your own posts and extend their reach. If a post isn’t getting as much engagement as you’d like, sharing it to your Stories can help drive more eyes to it.
Here’s how to do it:
- Find the post you want to reshare.
- Tap the paper airplane icon below the post.
- Select “Add post to your story.”
- Customize it—add text, stickers, GIFs, or even a poll to make it interactive.
- Tap “Your Story” and, just like that, your post gets a fresh boost of visibility.
One of the biggest advantages of Stories is their ability to keep your audience engaged between posts. It’s a great way to highlight important content, remind your audience about a special announcement, or keep your best posts circulating.
Here are a few things to keep in mind when posting stories:
- Use Hashtags: Instagram allows up to 10 hashtags in Stories, which helps new people discover your content. Try using a mix of trending, industry-specific, and branded hashtags to increase visibility.
- Tag Relevant Accounts: Mention partners, clients, or collaborators who are connected to the content. This not only gives them a heads-up but also encourages them to share it with their own audience.
- Add Interactive Stickers: Polls, question boxes, and quizzes invite engagement and make your Stories feel more interactive. The more engagement your Story gets, the more Instagram prioritizes it.
More Ways to Boost Instagram Engagement Like a Pro
Social media content creation doesn’t have to be a confusing chore. In addition to using Stories, you can do other things to boost your engagement and reach on Instagram, including:
- Pinning Your Best Comments: Instagram lets you pin up to three comments—this is a great way to highlight important updates or a glowing review from a follower!
- Geo-Tagging Your Posts & Stories: If location is relevant to your business, adding a location tag can help more local users discover your content.
- Going Live: Live videos automatically notify your followers and give you direct, real-time interaction. Plus, they can be saved and repurposed later!
Does commenting on your own posts help? This is a question that comes up a lot. The short answer: Yes, but there’s a smart way to do it.
Like many other social networks, Instagram’s algorithm prioritizes engagement, meaning the more interaction your post receives, the more people will see it. Commenting on your own post may be a strategic move to increase visibility, but it’s all about how you do it.
Here’s how to make it work for you:
- Reply to Every Comment: Not only does this show your audience you’re engaged, but it also instantly doubles your engagement count—a win for the algorithm.
- Start Conversations: Instead of just saying thanks, take it a step further. Ask questions or share more about the post to keep the discussion going.
- Add Bonus Info: Drop fun facts, updates, or insights in the comments to encourage more interaction. Have an exciting announcement? Casually add it in the comments. It’s a natural way to keep the momentum going.
Social Media Changes Constantly—Here’s How to Stay Ahead!
Social media is awesome, but it’s also unpredictable. Algorithms change constantly, which means what works today might not work tomorrow. Posts can get buried, engagement can fluctuate, and reach isn’t guaranteed.
Don’t be afraid to test new ideas and see what clicks. Social media is always evolving, and what works today might need a little adjustment tomorrow.
While Instagram is a powerful tool, the smartest brands don’t stop there. It’s smart to diversify your marketing strategy. Instead of relying on a single platform, combine social media with other tools—like email marketing—to ensure your message reaches the right people.
Remember, you don’t have to do it alone. At Visionary Advantages, we’re always here to help brands like yours shine with smart, creative marketing solutions that get results. Reach out today and let’s talk about the best ways to promote your business.
