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Navigating the Franchise World as an Entrepreneur with Lisa Linkowsky

Terms & Conditions

The Brand Lab Breakthrough

We can’t wait to get started on your project! Ahead, we’ve mapped out all the deliverables for this project so you know what you’ll be receiving, a list of the brand assets that you’ll need to provide before we get started (see Client Responsibilities section), and the revision process so you can plan accordingly! This ensures every project is a major success from the start.  

SERVICE DELIVERABLES:

Marketing Mastery Deluxe, which includes:

  • Visionary Kick-off Strategy Call (Onboarding call)
  • Marketing Strategy Consultation Calls (Up to 5)

 

Brand Maximizer, which includes: Ultimate Brand Bible: Agency to Create Brand Guidelines. 

Guidelines include (as applicable):  

  • Logos:
    • Horizontal, vertical, symbol/icon, (versions with/without), simplified versions; colored, black & white; show examples of how to use the logos, and how not to use the logos
  • Color palette
  • Typography
  • Brand icons (up to 12)
  • Social media post examples (3)
  • Ad examples (3)*
  • Stationary examples*
  • Branded Merch mock-ups*

*Print-ready files and layouts are available upon request for an à la carte upgrade.

Website Design: 

  • Fully-designed WordPress Website (up to 5 pages) with up to 2 revisions per page during the 3-month timeframe. 
    • Includes Home Page Video Upload- Optional.
    • Includes Graphic Design, Copywriting, and Development.

Strategic SEO Suite: 

  • Comprehensive Keyword Report, Industry Customized (Up to 3)
  • Competitor Keyword Research (Up to 3)
  • Hashtag Research
  • 3 Google-Friendly SEO-Optimized Blog Posts: 
      • 750-word blog posts researched and written based on discussion of brand’s SEO goals
      • Branded featured graphic
      • Uploaded to your website
      • Indexed on Google Search Console

Social Media Accelerator, which includes:

  • Professional Business Page Creation or Update on one of the following platforms: Linkedin, Instagram, and Facebook:
    • Profile picture set-up
    • Banner design
    • Brand profile information uploaded onto pages
  • 3-months of Social Media Graphics**:
    • Graphic design (8 static post graphics per month, total of 24 graphics deliverable)
    • Caption writing (24 captions total)
    • Done-for-you scheduling and posting (optional)

**Static social media graphics only. Animation and Video content available upon request à la carte.

PRE-PROJECT CONSULTATION

Agency shall provide Client with one Pre-Service consultation. 

The Parties shall agree on an acceptable date and time for conducting the pre-Service consultation via Zoom. This consultation may be scheduled no later than 10 business days from the day the client sends through first payment and agrees to the terms and conditions. 

COST

The total cost of all services Agency agrees to provide to Client on a monthly basis for the Brand Lab Breakthrough (the “Total Cost”). Total Cost is inclusive of Agency’s Services, any setup time, and out-of-pocket costs,  administrative fees, assistance, and subcontractor costs.

Monthly Cost: $4,500 per month, for 3 months. 

Total Cost: $13,500.

 

 

CLIENT RESPONSIBILITIES

In order for the Agency to get started, the client must provide all of the brand assets (listed below) within 7-days of the project start date.* This includes, but is not limited to, the following:

  • Complete the Visionary Questionnaire (provided by Visionary Advantages via email once you sign up!)
  • Brand Guidelines 
  • All logo files
  • Brand Colors
  • Brand Fonts
  • Brand Graphics
  • Photo Assets (including leadership headshots, if applicable)
  • Video Assets 
  • Full Admin Access to Social Media Platforms:
  • Facebook, Instagram, Linkedin
  • Admin Access to web domain URL & SSL certificate
  • Share Any Brand Requirements Up Front
  • Share Any Rules & Regulations Up Front

*The official project start date is the Visionary Kick-Off Call date. Visionary Advantage Team cannot start projects until all brand assets are received and access is granted across all necessary platforms. 

WEBSITE DESIGN & DEVELOPMENT PROCESS

  • Home Page Design: Visionary Advantages will craft a professional Home Page using your Brand Guidelines, provided assets, and insights from the Onboarding Questionnaire.
  • Initial Review: Once the first draft of your Home Page is ready, we’ll review it together so you can share feedback.
  • Revisions: You’ll have up to two rounds of revisions to fine-tune the design. To keep things moving smoothly, please send your feedback within three business days of receiving the design.
  • Designing the Remaining Pages: After the Home Page is finalized, we’ll use it as the foundation for designing the rest of your site. You’ll have a chance to review each page before we move forward with development. Each page includes up to two rounds of revisions. Once a page is approved for development, only minor updates—like swapping images or tweaking text—can be made. Major design changes (such as new sections or big color shifts) would require a separate scope of work.
  • Full Website Review: Once all pages are developed, we’ll present your full website for review.
  • Website Revisions: You’ll have up to two rounds of revisions after reviewing the full site. Please send all feedback within five business days of receiving the complete design.
  • SEO Research: As we bring your website to life, our writers will seamlessly integrate SEO strategies into your copy to make sure your site is both conversion-friendly and optimized for search success!

LATE REVISION REQUESTS

To keep everything on track, it’s important to submit revision requests by the agreed upon deadline for each milestone. 

Revisions received after the deadline will incur an additional fee of $100 for every 5 business days past the deadline. This helps us keep the project moving efficiently! For example, if your revision request is due by October 10th and we don’t receive feedback until October 15th, a $100 fee would be applied. If revisions are received after October 20th, the fee would increase to $200. 

Late revisions may also impact the overall project timeline, which will be discussed as needed. 

*Fees for late revisions will be automatically charged to the credit card on file.

REVISION LIMITS AND FEES

For the Brand Lab Builder, we include up to 2 revisions per design phase at no additional cost. If more revisions are needed or requests come in after the deadline, a fee of $125 per hour will be applied to ensure we’re collectively staying within scope and delivering your project smoothly and on time.