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Terms & Conditions
The Ultimate Brand Style Guide
We can’t wait to get started on your project! Ahead, we’ve mapped out all the deliverables for this project so you know what you’ll be receiving, a list of brand assets that you’ll need to provide before we get started (see Client Responsibilities section), phases and the revision process so you can plan accordingly! This ensures every project is a major success from the start.
SERVICE DELIVERABLES:
The Ultimate Brand Style Guide
Guidelines include (as applicable):
- Logos (1 Brand):
- Horizontal, vertical, symbol/icon, (versions with/without), simplified versions; colored, black & white; show examples of how to use the logos, and how not to use the logos
- Color palette
- Typography
- Brand icons (up to 12)
- Branded QR Code
- Social media post examples (3)
- Ad examples (3)*
- Stationary examples*
- Branded Merchandise mock-ups*
*Print-ready files and layouts are available upon request for an à la carte upgrade.
PRE-PROJECT CONSULTATION
Agency shall provide Client with one Pre-Project Consultation Zoom call.
The Parties shall agree on an acceptable date and time for conducting the Pre-Project Consultation via Zoom. This consultation may be scheduled no later than 10 business days from the day the client sends through first payment and agrees to the terms and conditions.
COST
The total cost of all services Agency agrees to provide to Client on a one-time basis for the Ultimate Brand Style Guide (the “Total Cost”). Total Cost is inclusive of Agency’s Services, any setup time, and out-of-pocket costs, administrative fees, assistance, and subcontractor costs.
Total Cost: $3,700.
CLIENT RESPONSIBILITIES
In order for the Agency to get started, the client must provide all of brand assets within 7-days of the project start date.*
This includes, but is not limited to, the following:
- Complete the Visionary Questionnaire (provided by Visionary Advantages via email once you sign up!)
- All logo files (if applicable)
- Photo Assets (including leadership headshots, if applicable)
- Share Any Brand Requirements Up Front
- Share Any Rules & Regulations Up Front
*The official project start date is the Visionary Kick-Off Call date. Visionary Advantage Team cannot start projects until all brand assets are received and access is granted across all necessary platforms.
PROCESSES, REVISIONS, & TIMELINES
To help you track where we are in your project and know what’s expected when, here’s a phase-by-phase breakdown of the Ultimate Brand Style Guide experience. This structure keeps everything on track so we can create magic without delay!
Phase Completion Process: Each phase is broken down to ensure we’re all on the same page and remain within our project’s goal timeline.
Once a phase is complete, the projects within that phase and revision rounds are considered approved and completed. However, if change requests are made after they have already been approved and considered complete, the new revisions will be charged at our $125 hourly rate.
PHASE 1: Strategy & Setup (Weeks 1–2)
Estimated Timeline: Weeks 1–2
Focus: Brand Alignment
What Happens:
- Visionary Kick-off Call (Up to 60 minutes)
- Client submits brand assets and questionnaire (see Client Responsibilities)
- Once we have all your assets ready to go: we’ll start designing your logo! This usually takes 1-2 weeks before we can review on a call.
- Logo Review Call
Client Deadlines:
- Submit all brand assets within 7-days of the Kick-off Call
- Schedule a review call once Visionary Team is ready to share logo designs.
- Submit logo revision requests within 3 business days of receiving the designs
PHASE 2: Brand Identity Design (Weeks 2-6)
Estimated Timeline: Weeks 2–6
Focus: Crafting your signature look.
What Happens:
- Using our strategic planning, our team will create the first draft of your Ultimate Brand Style Guide
- Logos, colors, typography, icons, social media examples, ad examples, merch mock-ups
- Up to 2 revision rounds for each brand guide section
- Final Brand Guide delivered for approval
Client Deadlines:
- Provide feedback within 3 business days of each brand guide draft.
- Approve brand guide once revisions are complete.
PHASE 3: Deliverables Finalized (Week 6)
Estimated Timeline: Week 6
Focus: Final Polish & Production File Delivery
What Happens:
Agency will send Client final Ultimate Brand Style Guide pdf, Logos, Brand Icons, Brand Graphics, and QR Code file suite (ai, jpeg, png, and svg files.)
Once the Ultimate Brand Style Guide is approved and files have been delivered, that phase of the project will be considered complete. Any major changes requested after this point will require a new scope of work and will be billed at $125/hour.
LATE REVISION REQUESTS
To keep everything on track, it’s important to submit revision requests by the agreed upon deadline for each milestone.
Revisions received after the deadline will incur an additional fee of $100 for every 5 business days past the deadline. This helps us keep the project moving efficiently! For example, if your revision request is due by October 10th and we don’t receive feedback until October 15th, a $100 fee would be applied. If revisions are received after October 20th, the fee would increase to $200. Fees for late revisions will be automatically charged to the credit card on file.
Late revisions may also impact the overall project timeline, which will be discussed as needed.
REVISION LIMITS AND FEES
For the Ultimate Brand Style Guide, we’ve outlined the revision limits for each design phase above—at no extra cost. If additional revisions are needed beyond these limits or if requests come in after the deadline, a fee of $125 per hour will apply. This ensures we stay on track, within scope, and deliver your project seamlessly and on time. There are no rollover revisions for unused revision rounds at any time.
See Full Terms & Conditions Page
For additional legal terms, Cancellation Policy, including our Force Majeure clause, please refer to our full Terms & Conditions at visionaryadvantages.com/legal.