Listen To My Latest Podcast Episode:
Navigating the Franchise World as an Entrepreneur with Lisa Linkowsky
Terms & Conditions
Visionary Essentials
We can’t wait to get started on your project! Ahead, we’ve mapped out all the deliverables for this project so you know what you’ll be receiving, a list of the brand assets that you’ll need to provide before we get started (see Client Responsibilities section), phases and the revision process so you can plan accordingly! This ensures every project is a major success from the start.
SERVICE DELIVERABLES:
Visionary Essentials includes:
Visionary Kick-Off Call Strategy Session (1)
Creative Brief Creation (1): includes up to one round of revisions.
8 Professional Monthly Social Media Posts on the following platforms:
- Facebook (1)
- Instagram (1)
- Linkedin (1)
This includes:
- Graphic Design (Facebook, Instagram, Linkedin)
- Caption Copywriting (Facebook, Instagram, Linkedin)
- Done for You Scheduling + Posting!
Hashtag Report (1)
Monthly Social Media Report (1)
Note: At this time we do not create video content for social media. Static social media graphics only.
PRE-PROJECT CONSULTATION
Agency shall provide Client with one Visionary Kick-off Call Strategy session.
The Parties shall agree on an acceptable date and time for conducting the pre-project consultation via Zoom. This consultation may be scheduled no later than 10 business days from the day the client sends through first payment and agrees to the terms and conditions.
COST
The total cost of all services Agency agrees to provide to Client on a monthly basis for Visionary Essentials (the “Total Cost”). Total Cost is inclusive of Agency’s Services, any setup time, and out-of-pocket costs, administrative fees, assistance, and subcontractor costs.
One-Time Set-up Fee: $500
Monthly Cost: $585 per month, for a 3 month minimum commitment.
CLIENT RESPONSIBILITIES
In order for the Agency to get started, the client must provide all of brand assets within 7-days of the project start date.*
This includes, but is not limited to, the following:
- Complete the Visionary Questionnaire (provided by Visionary Advantages via email once you sign up!)
- Brand Guidelines
- All logo files
- Brand Colors
- Brand Fonts
- Brand Graphics
- Photo Assets (including leadership headshots, if applicable)
- Full Admin Access to Social Media Platforms: Facebook, Instagram, Linkedin
- Share Any Brand Requirements Up Front
- Share Any Rules & Regulations Up Front
*The official project start date is the Visionary Kick-Off Call date. Visionary Advantage Team cannot start projects until all brand assets are received and access is granted across all necessary platforms.
PROCESSES, REVISIONS, & TIMELINES
To help you track where we are in your project and know what’s expected when, here’s a phase-by-phase breakdown of the Visionary Essentials experience. This structure keeps everything on track so we can create magic without delay!
Phase Completion Process: Each phase is broken down to ensure we’re all on the same page and remain within our project’s goal timeline.
Once a phase is complete, the projects within that phase and revision rounds are considered approved and completed. However, if change requests are made after they have already been approved and considered complete, the new revisions will be charged at our $85 hourly rate.
MONTH 1: Strategy & Set-Up
PHASE 1: Brand Alignment (Week 1)
Estimated Timeline: Week 1
Focus: Brand alignment
What Happens:
- Visionary Kick-off Call (1)
- Client submits brand assets, questionnaire, and access credentials (see Client Responsibilities)
- Hashtag Research begins: research based on brand’s approved direction given on Visionary Kick-off Call
- Once we have all your assets ready to go: we’ll start working on your social media creative brief, writing captions and designing your graphics!
Client Deadlines:
- Submit all brand assets within 7 days of the Kick-off Call
- Confirm Hashtag keyword focus to research on Visionary Kick-off Call
PHASE 2: Social Media Brand Identity Design (Weeks 2-4)
Estimated Timeline: Weeks 2-4
Focus: Crafting your signature look.
What Happens:
- We’ll create branded content that aligns with your social media goals and brand identity we discussed on the Visionary Kick-Off Call.
- Between weeks 3-4, we’ll have one review call to go over the content together for approval. If any revisions needs to be made, we’ll discuss!
Client Deadlines:
- Client will need to share any revision requests within 3 business days of receiving the Social Media Creative Brief.
- Client will need to review and share any revision requests for the social media content (both captions and graphics) within 3 business days.
PHASE 3: Revisions & Finalization (Weeks 3-4)
Estimated Timeline: Weeks 3-4
Focus: Final Review & Scheduling
What Happens:
- You’ll receive up to 2 rounds of revisions during your first month in Visionary Essentials to ensure we’re aligned on your future content.
- Agency applies edits and reshares updated files for review.
- Agency to schedule social media posts for the month.
Client Deadlines:
- Client will need to approve or share any revision requests within 3 business days of receiving the revised social media posts and captions.
Ongoing Monthly Social Media Process (Starting Month 2)
Weeks 1-2
Estimated Timeline: Weeks 1-2
Focus: Monthly Caption writing
What Happens:
- Our team will be busy writing your captions!
Client Deadlines:
- Please be sure to submit any special content requests before the 1st of the month so we can include it.
Weeks 2-4
Estimated Timeline: Weeks 2-4
Focus: Monthly Graphic Design
What Happens:
- Our team will be busy designing your graphics!
Client Deadlines:
- After social media posts are ready each month , the Agency will share the posts with the Client for review (we aim to send content for review between the 20-25th of the month). This includes one-round of revisions upon request.
- Approval Timelines: The Client must submit all revision requests within three business days of receiving the completed assets.
- After this, the content will be auto-approved to move forward to schedule and post.
Week 4
Estimated Timeline: Weeks 4
Focus: Monthly Content Scheduling
What Happens:
- Our team will schedule your content for the month
Client Deadlines:
- Please let us know by the 1st of the next month if you have any special requests for content (upcoming events, topics you want covered, etc.)
FAQ
When & how will I receive the content for review every month?
We have an easy, collaborative Google document that a team member will email you every month with the new content, ready for review. In the email, we will let you know when your revision notes/approval is due. We aim to send these out between the 20-25th each month (date varies due to weekends, holidays, extra behind-the-scenes revisions to make sure it’s perfect for you!)
How do I submit revision requests?
Great question! You can type directly on the easy, collaborative Google document that we’ll email you every month. The document has side-by-side columns that show the captions and graphics that are ready for your review. Right beside the content is a column for your revision notes. You can type directly on the document, and we’ll take care of the edits from there!
What happens if I miss the revision window and the content auto-posts, but I later want something changed?
Once content is approved or auto-approved and scheduled, any requested changes after that point would require a new scope of work and will be billed at our standard $85/hour rate.
What if I have revision requests after the 3-business day deadline?
If more revisions are needed, or requests come in after the deadline, a fee of $85 per hour will be applied to ensure we’re collectively staying within scope and delivering your project smoothly and on time.
How will I receive the monthly social media report?
We’ll email you the report within the first week of the new month.
Can we review the monthly social media report on a call?
The Visionary Essentials social media package does not include a monthly review call.
We offer monthly review calls in The Visionary Advantage & The Visionary Advantage Pro social media packages and also offer Visionary Strategy Sessions, which can be found on our Visionary Consulting Services.
LATE REVISION REQUESTS, REVISION LIMITS, & FEES
To keep everything on track, it’s important to submit revision requests by the agreed-upon deadline for each milestone.
You’ll receive up to 2 rounds of revisions during your first month in the Visionary Essentials program.
For ongoing months after, 1 round of revisions is included at no additional cost. If more revisions are needed, or requests come in after the deadline, a fee of $85 per hour will be applied to ensure we’re collectively staying within scope and delivering your project smoothly and on time.
Approval Timelines: The Client must submit all revision requests within three business days of receiving the completed assets. After this, the content will be auto-approved to move forward to schedule and post.
Late revisions may also impact the overall project timeline, which will be discussed as needed.
*Fees for additional or late revisions will be automatically charged to the credit card on file.
CANCELLATION & REFUND POLICY
The Visionary Essentials package is a 3-month minimum commitment. After the initial 3-month term, services will continue on a month-to-month basis unless canceled in writing. Due to the customized nature of this work and the significant time investment, no refunds will be provided once the current month’s work is underway. Cancellations must be submitted via email to brandie@visionaryadvantages.com at least 30 days prior to the next billing cycle to avoid future charges.
For additional legal terms including our Force Majeure clause, please refer to our full Terms & Conditions at visionaryadvantages.com/legal.