Facebook isn’t just for keeping up with old friends and sharing funny memes (although, let’s be honest, we all love a good meme). Even though it’s been around for a while, it’s still one of the best platforms to build your brand, connect with your audience, and grow your business—if you know how to use it right.
If you’ve ever thought, “How do I actually get more people to see and engage with my posts?”—you’re not alone. The answer isn’t complicated, but it does take strategy and consistency.
A lot of content is posted on Facebook every day, but don’t let that discourage you. By using a few practical, easy-to-implement social media marketing strategies, you can increase visibility, attract the right audience, and make Facebook work for your brand.
How to Grow a Facebook Following
The number of followers or fans you have doesn’t matter nearly as much as the number of engaged followers or fans. You want people who are truly interested in your brand and want to engage with your posts.
Here’s how to make it happen:
- Optimize your page. These days, your Facebook page is nearly as important as your website. Make sure it does the heavy lifting for you! A compelling bio, eye-catching cover photo, and a clear call-to-action button help you make a solid first impression.
- Invite your network. You don’t have to build an audience from scratch. Friends, clients, and email subscribers are already interested in what you do—make sure they know where to find you. Don’t be shy!
- Post consistently. Facebook rewards consistency. Sharing three to five high-quality posts per week keeps your brand visible.
- Encourage word-of-mouth. Ask happy customers to tag your business in posts or leave a review. People trust recommendations.
- Run a giveaway. A fun “tag a friend” contest can introduce your brand to a whole new audience.
Should You Share Business Page Posts to Your Personal Profile?
Here’s a little Facebook secret: Your personal profile has far more organic reach than your business page. Think about it: your personal connections already know and trust you. When they see you sharing updates about your business, they’re more likely to like, comment, and share (which is exactly what the algorithm wants).
I’ve seen people double their post engagement just by resharing it with a short, personal note. It’s such an easy tweak, but it makes a huge difference.
Plus, resharing humanizes your brand. Instead of just another business post floating in the void, it becomes a personal story—your voice, your insight, your excitement. Let’s be real: people connect with people more than they do with logos.
Step-by-Step Guide: How to Reshare Facebook Posts Properly
Don’t let your best content go unseen! Resharing your business page posts to your personal profile is an easy way to boost visibility and spark engagement. Here’s how to do it the right way:
- Find the post. Head to your business page and locate the post you want to share.
- Click “Share.” Choose “Share to Feed” or “Share to Story” for maximum reach.
- Explain why this post matters. Example: “Excited to share this! If you’re looking for smart social media marketing strategies, this post is a must-read.”
- Mention clients, collaborators, or team members to encourage engagement.
- End with a question or call to action to spark conversation. For example: “What’s your top social media tip? Drop it in the comments!”
The key? Make it personal, make it engaging, and give people a reason to interact!
How to Increase Facebook Engagement & Reach
Want more eyes on your Facebook posts? Of course, you do! The trick isn’t just what you post, but how you post it. Here are some simple but highly effective ways to increase your reach and engagement:
- Use hashtags wisely. Unlike Instagram or Twitter/X, Facebook doesn’t thrive on hashtags, but two or three related ones can help new people find your content.
- Give credit where it’s due. Tagging partners, collaborators, or customers boosts visibility and increases the chance of them resharing your content.
- Leverage storytelling. Share real stories, behind-the-scenes moments, or personal insights instead of just promotions.
- Create interactive posts. Polls, Q&A sessions, and “this or that” posts encourage easy, fun participation.
- Mix up your content formats. Try a mix of videos, GIFs, carousels, and link previews to capture attention and keep your followers engaged.
- Utilize Facebook groups. Engaging in industry-relevant Facebook groups positions you as an expert and introduces your brand to new audiences.
- Go live. Live streams get six times more engagement than regular posts. Host Q&As, behind-the-scenes peeks, or industry insights to keep people tuning in.
- Engage early. Try to respond to comments within the first hour to keep the conversation going and signal to the algorithm that your post is worth showing to more people.
Facebook isn’t just about posting content and hoping for the best; it’s about starting conversations and keeping them going. Remember, the more your audience interacts with your posts, the more Facebook pushes your content to new people.
What If My Facebook Page Isn’t Very Active?
If your Facebook page isn’t buzzing with engagement right now, that doesn’t mean it’s not valuable! A well-maintained business page still works behind the scenes to boost your brand’s credibility.
- Easy Access to Key Info: Customers use Facebook to find your website, contact info, and latest updates.
- SEO Boost: Facebook pages rank on Google, meaning a polished page helps potential customers find you faster when they search for your business.
- Credibility and Trust: An updated page shows you’re legit. Even if people don’t engage with every post, they check out your page for proof that your business is active and professional.
Doing well on Facebook isn’t about chasing trends—it’s about showing up with intention and building real connections. The best part? It doesn’t have to be complicated. Small, consistent actions add up, and before you know it, you’ll see your audience growing and engaging in a meaningful way.
If you’re looking for some more tips, we have your back. Reach out today, and let’s talk about social media management, content creation, and Facebook strategies to help your brand reach more and more dedicated customers. We’d love to help you turn your brand into a must-follow on social media.
