CURATE YOUR SUCCESS
ID-ing Your VIP Clients
Show Summary:
Ashley-Anne Schmidt, CEO & Marketing Strategist behind Ashley-Anne & Co sat down to chat with me about your audience and how to properly identify your VIP list. We’re both obsessed with all things marketing and understand the challenges new entrepreneurs face when they’re just getting started– so expect some enthusiastic marketing talk in this episode! Broken down into simple steps, Ashley-Anne maps out a strategy you can easily implement in your business this week.
In this episode, we chat about identifying your VIP clients (aka DREAM customers) so that you can get past that initial niche-dilemma and get you in the right direction so that your brand speaks to the right people that want to pay for your services.
Dive in and get ready to flash through some red carpet client IDs at the door!
Inside this episode, we’ll cover:
- The meaning behind ID-ing VIP clients
- 4 stages of information to collect for your ideal clients
- What info “isn’t good enough” & how to dive find the right info
- The impact ID-ing makes on your business ROI
Resources Mentioned in the episode:
Book Recommendations:
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